What is 10DLC | ZoeVoip


What is 10DLC (A2P Messaging)?

10DLC (10-Digit Long Code) is the standard in the United States that allows businesses to send SMS messages using local phone numbers in a registered and carrier-approved way.

All business messaging must be registered through The Campaign Registry (TCR) to ensure compliance and proper delivery.

Important: Unregistered messaging is subject to blocking, filtering, or complete delivery failure.

Why 10DLC is Required

  • Reduce spam and fraud
  • Protect consumers
  • Improve SMS delivery rates
  • Ensure proper customer consent (opt-in)

Who Needs 10DLC Registration

You are required to register if you:

  • Send SMS from a business phone number
  • Use VoIP, PBX, CRM, or messaging platforms
  • Send alerts, reminders, or marketing messages

This applies to businesses of all sizes.

Typical 10DLC Costs

One-Time Fees

  • Brand Registration: $4 – $5
  • Campaign Registration: $10 – $20
  • Optional Vetting: $40+

Monthly Fees

  • Campaign Fee: $2 – $10 per campaign

Per Message Fees

  • $0.002 – $0.01 per SMS (carrier pass-through)

Note: These fees are set by carriers and are not controlled by ZoeVoip.

Approval Time

  • Fast approval: 24 – 72 hours
  • Standard: 2 – 7 business days
  • In some cases: up to 2 – 4 weeks

Breakdown:

  • Brand approval: 1 – 3 business days
  • Campaign approval: up to several weeks
Delays may occur if business information is incorrect, the website is incomplete, or opt-in procedures are missing.

Required Information for Registration

  • Legal business name and EIN
  • Company website
  • Messaging use case
  • Sample messages
  • Opt-in process (customer consent method)

Compliance Requirements

  • Business identification in messages
  • Opt-out instructions (e.g., Reply STOP)
  • Customer consent (opt-in required)
Failure to comply may result in message blocking, fines, or suspension of messaging services.

What Happens If You Do Not Register

  • Messages may be blocked or undelivered
  • Phone numbers may be restricted
  • No guarantee of SMS delivery

Alternatives to 10DLC

  • Toll-Free SMS (verification required)
  • Short Codes (higher cost, high-volume messaging)

How ZoeVoip Helps

  • Complete 10DLC registration handling
  • Campaign compliance guidance
  • Faster approval process
  • Ongoing compliance monitoring

Need Help Getting Approved?

Contact ZoeVoip today to register your business and start sending SMS reliably and compliantly.

Contact Us


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